Saturday, May 23, 2020
Effects of Media on Body Image - 855 Words
Effects of Media on Body Image Discussion This study was conducted to analyze the impact of media, mainly fashion magazines, on how women perceived the idealized body weight and shape as well as the impact of media on the decision to diet or initiate an exercise program. Twenty working class women were given questionnaires at different times. The exposure to fashion magazines was assessed by determining whether the participant was a high level frequency viewer of fashion magazines, viewing them once per week up to daily, or a low level frequency viewer, from never viewing them to viewing only once per month. The impact of media on feelings about weight and shape were assessed. The results were also assessed on whether participants agreed that going on a diet or initiating an exercise program was due to the impact of pictures and articles from the fashion magazines. Pie charts and graphs were done to assess the associations between levels of frequency of the media and losing weight influenced by the media. The participants were asked to assess body type by categories of thin, athletic, normal, and overweight. The outcomes were measured against the prediction that fashion magazines would have a major influence on womens body dissatisfaction, idea of perfect body shape, dieting to lose weight, and encouraging an exercise program. The results showed that fashion magazines articles and pictures had a strong influence on the perceptions of weight and body shape andShow MoreRelatedThe Effects Of Media On Body Image1484 Words à |à 6 Pages Media has developed to become omnipresent in the day to day lives of the westernized societies. The media is considered a gigantic umbrella that houses a plethora of different outlets underneath it such as television, music videos, magazines, commercials, video games and social media. In this paper, the effects of media and various media types are examined to understand their potential outcomes. Focusing on how and if media affects body image in girls and women, the themes of dieting awarenessRead MoreMedia Effects Body Image1656 Words à |à 7 PagesKoenig April 6, 2014 The Effects of Mass Media on African American Women Body Images Over the past 10 years, mass media and the access to social networks has evolved substantially causing the effects of negative self-image and what is considered beautiful. Body image expectations for both African-American male and female share the battles of societyââ¬â¢s expectations, yet African American women body images come with a stricter and more unhealthy stigma; growth of social media such as Facebook, InstagramRead MoreMedia Effects On Body Image Essay1648 Words à |à 7 PagesSpecific age groups and mostly women have been studied regarding media effects on body image. These studies did not test the external stimuli created by peer groups that have an impact on a personââ¬â¢s self-idealization. This study addressed individual age groups divided by gender in order to determine how much media effects body idealization and if gender peer group opinions impact self-idealization when viewing media models. Methods The methods used in this study incorporated individuals into groupsRead MoreThe Effects Of Media On Body Image1424 Words à |à 6 PagesMedia holds such high standards in today s society, and media as a whole has gotten so much power throughout the years. There are so many different forms of media in today s world: newspapers, magazines, televisions, the hundreds of websites on the Internet, social media applications, computers, and novels. Media advertises thousands of different things, but something that has stayed consistent over the years is advertisement on body image. Media advertises a specific body type, pushes differentRead MoreThe Effects Of Media On Body Image1453 Words à |à 6 Pagestoday that media and body image are closely related. Particularly, how the body image advertising portrays effects our own body image. It has been documented in adolescents as they are more at risk for developing unhealthy attitudes toward their bodies. They are at a time where they re focu sed on developing their individual identities, making them susceptible to social pressure and media images. A major reason many people have a negative body image is because of the impact that media has had onRead MoreEffects Of Media On Body Image1544 Words à |à 7 Pages Bayer, A.M, Body image is the internal representation of oneââ¬â¢s outer appearance which reflects physical and perpetual dimensions. For the purpose of this paper, body image can be defined as a person s perception, thoughts and feeling about her body, this can be altered by significantly altered by social experiences. This paper explores my personal experience and findings of empirical studies that examine the effects of media on body image in young women. Internalization of body ideals that areRead MoreThe Effects of Media on Body Image and Body Dissatisfaction.3566 Words à |à 15 Pagesadverts in relation to body image in the media than realistic. Also, whether or not there were a higher number of unrea listic adverts in female media in relation to body image than in male media. This was carried out by looking at a number of adverts in different male and female health magazines and scoring the amount of unrealistic or realistic adverts found. The results found that there was no significant difference between the amounts of unrealistic/ realistic adverts on body image in the female magazinesRead MoreEssay on Media Effects on Body Image617 Words à |à 3 PagesWith the tremendous effect the media has on men womens body image/self-esteem, there are things the media and those being effected can do to limit the impact. The media can change the portrayal of models in magazines, television, billboards, etc. By portraying unrealistic models, studies can conclude that it causes a negative effect on men and women leading to eating disorders, self-esteem problems, and possibly even sometimes more dramatic actions such as suicide (Groesz, Levine, and MurnenRead MoreMedia s Effect On The Bo dy Image902 Words à |à 4 Pagesalready confined with how the media set unrealistic standards for the female population. This leads girls to harm their own body, including eating disorders such as bulimia, and anorexia. The most prominent cause of these acts is advertisements. Advertisements are everywhere and they have the power to promote, sell, encourage, and give unrealistic ideals of the common people. Advertisements and media images have a negative effect on the way women view their body image which leads to self-harm. EveryRead MoreThe Effect Of Media On Womens Body Image1247 Words à |à 5 Pagesresearch on how the role of media affects how women perceive body image. I was interested in knowing the ways in which the media influenced the ways in which they perceive themselves and their beauty. In order to perform my research, I conducted surveys of female students ranging from ages 18-28, carried out experimental research on them to test whether they feel worse about their bodies after being exposed to thin media models than after being exposed to other types of images as well as conducting secondary
Tuesday, May 12, 2020
Social And Economic Policy Decisions Impact Income Equality
Social and economic policy decisions impact income equality, which has an effect on the health of Canadians. Those with lower incomes are directly affected while income inequality affects the health of all Canadians through weakening of social structure (Raphael, 2002). Contrary to reports of rising net worth, a new report has been released by an Ottawa-based think tank to show Canadaââ¬â¢s inequality problem. The top 10 percent of Canadians have seen their net worth grow by 42% since 2005 to 2.1 million in 2012. However, the bottom 10 percent saw their net worth shrink by 150 percent (Flavelle, 2014). With this new report, it challenges the idea that suggests Canadians are getting wealthier laterally (Flavelle, 2014). This paper will examineâ⬠¦show more contentâ⬠¦For example, the reduction of deaths from infectious diseases such as influenza, diphtheria and typhoid were due to improvements in general living conditions rather than medical cures (Raphael, 2002) It is hypot hesized that lifestyle differences are the reasons for the incidence of stroke, heart disease and cancer. Health and Poverty Vulnerable populations including immigrants, Aboriginal peoples, single parent families and the elderly make up a growing percentage of the lower extreme of the socioeconomic scale (Turnbull, J. Podymow T, 2002). While we are quick to consider the costs of aiding the poor, we rarely consider the costs that poverty and income inequality inflict on our society. To achieve improved health, it is critical to improve income security through good jobs, income supports and fairer taxes (Barnes et al., 2013). There are two broad strategies that focus on alleviating the effects of poverty on health: 1) directly reducing poverty and socio-economic inequality 2) intervening in pathways connecting poverty and health. These interventions have been identified as upstream and downstream. Downstream policies refer to those that have an explicit health purpose and tend to be targeted at those that are already suffering from increased health risk, while upstream refers to the wider influences on health inequalities such as income distribution, education and housing. While these approaches fall
Wednesday, May 6, 2020
Abstracts 4 Articles Decision Making Free Essays
string(29) " lack of a proper education\." Reading 1. 3 Jackall, R. (1988) Theories of decision-making process deliver to managers many essential tools such as risk and cost/benefits analysis, etc. We will write a custom essay sample on Abstracts 4 Articles Decision Making or any similar topic only for you Order Now which in tern routinizes administration. These tools cannot be used appropriately to manage of incalculable entities. The functional rationality approach is when activities precisely planned and estimated to reach some goal. This method is unlikely to be used by top managers because another important factors are involved such as ego or personal altitude. If there is no special procedure for a particular problem, manager should focus on how to turn a situation into the right way in accordance with expectations from their boss. Some managerial people cannot make their own judgments. Instead, they are looking up and looking around for someone elseââ¬â¢s opinion and finally they rely on it because of personal fears or inexperience. Another example of it is the mid-level decision-making paralysis in many American companies when a manager is trying to avoid of making a decision. In the case of inevitable decision, he or she would engage as many colleagues as possible for self-protection. Many examples of recent administrative and economic problems within American companies have showed the tendency that managers are oriented to the short-term period when making decisions. This is due to the fact that MBA programs provide tools which are focuses mostly on a short-term attitude. The second reason would be that managers are under pressure for annual, quarterly, monthly and daily results and these factors push they out of thinking about the future, even though they realise that todayââ¬â¢s minor difficulties could be tomorrowââ¬â¢s big crises. Managers are also aware of blame time and when things go wrong it is necessary to be protected from consequences. This is the reason why they gravitate towards this fear being punished rather than reflecting critically. Bureaucracy disrupts working processes into parts and the results of the work therefore disconnected with the decisions, which had been made. Managerââ¬â¢s productivity depends on the position within management circle or their supervisors. There is no codes or systems for tracking personal responsibilities to be established. To be successful manager means to move quickly within the levels of managerial hierarchy. It protects from going into problems too deeply at every level. Example I worked for four years as an instrument engineer in the Natural gas industry in Russia. I was involved into the decision making process associated with planning resources and finances for further projects and discussions about engineering-related difficulties. Firstly, when the question was complicated and involves financial resources, I checked the parameters of equipment many times and sent the results to my boss. When I received the confirmation from him, I printed it out and managed the necessary signatures on it. I did not want to be responsible for any inconvenience because my boss has to carry out this kind of responsibility. It was extremely important for me as a lower-level manager to have the document that proves that all things are done in time and approved by middle-level manager. In case of inconveniences such as the late commissioning phase of facilities I showed the documents that all the steps were completed by me on time. Reading 4. 2 à Reason, J. (1990) The general view on accidentââ¬â¢s causes within complex technological systems includes theoretical framework which is not only provides the data on how dangerous factors could be combined themselves, but also where and how to predict these tendencies and take necessary measures beforehand. There are many elements of production, which are also involved into accident causation. Fallible high-level managerââ¬â¢s decisions are a major contributing factor to an increase in risk, followed by the lack of line management, which in turn causes dangerous preconditions and unsafe acts (intended and unintended). The latter are based on humanââ¬â¢s psychological characteristics and conditions and are described as a combination of both potential hazards and errors, which could cause injury or damage. Likewise, a trajectory of an opportunity includes all these factors plus safeguards and productive events. Each of these has a window of opportunity in terms of an accident incidence. Therefore damage is highly possible when this trajectory is crossing all the windows at all the stages of production. The safe operation control consists of two features ââ¬â feedback and response. The theory points out that the most successful approach to manage the safety is by taken into consideration the failure types rather than the failure tokens. According to Westrum (1988) there are three groups of auctions ââ¬â denial, repair and reform. The successful organization is taken actions in responding to safely data from the reform (bottom level). The fundamental distribution error relates to a personal incompetence of employee while on the other hand the fundamental surprise error is the situation when personal observation differs to a reality. Thus, taken into consideration these terms and experience from the past major accidents such as Chernobyl, the nature of a malfunction has to be considered not only as pure technical but also as socio-technical. The peopleââ¬â¢s contribution to accidents is dominating the machine failure risk. Example I investigated many serious accidents related to the natural gas transportation process. For instance, one emergency stop of the 3. 2-megawatt gas turbine was caused by the malfunction of a frequency meter. After an analysis of reports I concluded that technical maintenance of this device was conducted improperly. A responsible worker forgot to finish one procedure related to the metrology accuracy of this piece of equipment. Another example is when other gas turbine was stopped by alarm during normal working cycle. The reason for that was unplanned and uncoordinated upgrade of its automatic control system (ACS). From my point of view, the modern technology is very reliable and ACS is highly faultness but social factors as well as poor decision making are of the major reasons for emergency situations. For instance, social factors in Russia are included a low salary and the lack of a proper education. You read "Abstracts 4 Articles Decision Making" in category "Essay examples" Reading 6. Beach (1993) A descriptive Image theory focuses on peopleââ¬â¢s individual decisions rather than group ones, and it is directly opposite to prescriptive classical theory of making decisions. There are also three decision-related images (structures), which have to be possessed by a decision maker. The value i mage is based on personal principles, behavior and beliefs. These are the source for generating goals. Thus, the ultimate criteria for this is when the decision maker consider the values to be relevant. Therefore potential goals and actions, if they are inconsistent with the relevant principles, will be refused. The second image, which is called the trajectory image, includes potential goals, which have to be set and the third one, the strategic image, focuses on actions and plans that have to be performed for achieving targets. The important parts of the third image are tactic and forecast, which would be a crucial factors for monitoring a realisation progress of a particular goal. Decision-making process consists of two types of decisions such as adoption and progress which include the implementation of the compatibility and profitability tests. The compatibility test is based on both types of decisions and compares candidates to three images, whereas in contrast the profitability test relates to the adoption decision only and uses the outcome after performing the compatibility test. For instance, the compatibility test selects few candidates, who successfully crossed through a selection criteria and the profitability test therefore chooses the best candidate from the previous sorting. Another important part of the Image theory is the process of framing decisions which is the action when the goal is identified and the plan is alled back if one exists. The data from the practical research suggests that it is unlikely that the decision maker tend to change the selection criteria without changes in principles, goals and plans. Example I was involved into the process of interviewing new workers within the Natural gas industry. I had to employ personnel with sufficient technical knowledge and skills because they have to work with in hazardous areas and on potentially dangerous equipment. As a team leader I was hoping to find highly qualified workers with extensive experience for an average amount of salary. After performing several meetings and consultations with potential staff within this salary category I concluded that no one was able to pass the criteria and possess theoretical knowledge and practical achievements from previous work experience. Because of that I decided to change the working images by changing the criteria. Therefore, I focused on workers who possess theoretical knowledge with engineering ideas in complex. Although they did not have extensive experience, they satisfied basic criteria and were able to perform tasks within their role (maintenance and repair). And after this correction of principles I recruited staff for my team successfully. Reading 7. 3à Janis (1971) Groupthink is a way of thinking when members behave with a high level of concurrence and tend to adopt a soft line of criticism on colleagueââ¬â¢s ideas or even on every critical issue. This is why they make inhumane decisions easily with serious consequences such as the huge number of peopleââ¬â¢s deaths. The more cohesive the group, the more the risk that the decision will be proposed without the deep analysis of other choices. There are eight major symptoms of groupthink such as invulnerability, irrationality, ignorance of moral principles, stereotyped and unrealistic positions, group pressure against any critical views, memberââ¬â¢s self-censorship, unanimity tendency within a group and the mind guard which is to protect the decision from any kind of the feedback. These indicators are typical for a bad decision making process which in tern may results the inhumane decision with serious consequences. Several steps could be adopted to prevent any group from group thinking. In this case criticism should be accepted not only by members but also by a leader. Wide range of alternatives should also be taken into account as possible options. In a case of vital decisions several groups with different leaders should be established to work on the same problem. Before the final decision is made each member should discuss considerations in its unit of organisation and then provide a final response to the group. An outside expert should be invited to all meetings. One decision-maker within the group should criticise a position of the majority. In the case of consensus the group should organise the final meeting for listening and discussing any doubts against the final decision. Although these actions have also drawbacks. For instance, when growing crisis requests an immediate solution there is no time for discussions and implementing many steps for decision making. Another example might be that the risk of the leakage of vital information would significantly increases when outside specialists are involved. All in all, it seems to be clear that top priority should be given in the prevention of any policymaking unit from the group thinking. Behavioral scientists should also be involved into these processes. Example During my work in Russia a groupthink was played a crucial role because of many factors. Firstly, my colleagues were really close to each other and the companyââ¬â¢s social policy was developed for this purpose. Therefore, we spent some days playing games and sports altogether. This resulted in the number of small close-connected teams within the group. Another point is that my boss had a top role during all the process of discussion. Therefore, I had een many examples of bad decision-making. For instance, the only criticism from experienced and old colleagues was taken into account despite obvious things that were given by young professionals. Another factor is that the small teams did know how to play games within this environment and how to speculate. From my point of view, taking into consideration the long-term period, most of the final decisions were satisfactory but insufficient. It means that the p rojects were performed according to the rules and practices within timelines. But it can be clearly seen that due to the lack of criticism, for example, the total cost of the projects was increased. This way if the rules and steps of good decision practice were implemented, the cost and efficiency would significantly increase. Reading 8. 2à Callon (1987) The development of the technology has been explained by many social scientists using different available methods but they have not taken into account the point that the issue of the technology itself can also be represented as a sociological tool for an analysis. This also leads to the changes in understanding the dynamics of technology. There are two sociological views on the dynamic of consumption, which were developed by sociologists Touraine and Bourdieu. Touraine showed that French consumersââ¬â¢ behavior mostly dictated by large monopolies and industry, whereas in contrast Bourdieu pointed out that competition between social classes within French society taken the first place in terms of consumption of goods and services. Therefore these theories were shown by battle between engineers of two powerful French companies in the early 1970s: Electricite de France (EDF) and Renault. Despite the fact that both of them successfully proposed the concept of an electric car (VEL), the EDFââ¬â¢s theory failed because of unsolved technological difficulties related to the area of science and economy of the VEL, but the Renault did survive in the market because it focuses on not only the technological factors but also on rational views. This is the controversial result, because from the sociological point of view Renaultââ¬â¢ specialists won this battle by a chance nor by implementing genius technological ideas. This experience of engineers-sociologists is possible to use as a new methodological tool for exploring large sections of society as well as researching within the value of role of social movements in the progress of consumption. There is also a helpful tool which is named the actor network. It is the case when companyââ¬â¢s technological strategy supported by many sections of society. It describes the dynamics of society in completely different way without using sociological explanations. Firstly, in the case of implications of radical innovations within a technological sector engineers must mix technical and scientific analysis with sociology. Secondly, the actors network approach is efficient because it takes into account outside factors, which are related to common concepts of systems. Example I was responsible for implementing the concept of using compressed natural gas (CNG) as fuel for private cars and municipal buses instead of regular petrol. I was focused on the public transport such as buses because of the potential reduction of pollutions as well as the decrease of the total cost of fuel consumption. Moreover, it was easier to install the necessary equipment on buses because the government agreed to subsidise the cost of these modifications. Whereas in contrast I concluded that private car owners would not agree with this idea because the Siberian region in Russia is a large area and the number of CNG filing stations was limited to only 7. Thus, it was clear for me that using CNG fuel people could not travel between major cities which is crucial factor. This approach was based on social behavior of people and their habits. Therefore, the main target for our new policy was a municipal transport within major cities. How to cite Abstracts 4 Articles Decision Making, Essay examples
Saturday, May 2, 2020
To Far Ahead of the It Curve free essay sample
Should the CEO approve a shift to risky new technology or go with the time-tested monolithic system? by John P. Glaser F Daniel Vasconcellos after their squash game, Max Berndt drank iced tea with his board chairman, Paul Le? er. Max, a thoracic surgeon by training, was the CEO of Peachtree Healthcare. Heââ¬â¢d occupied the post for nearly 12 years. In that time the company had grown ââ¬â mainly by mergers ââ¬â from a single teaching hospital into a regional network of 11 large and midsize institutions, supported by ancillary clinics, physician practices, trauma centers, rehabilitation facilities, and nursing homes. Together, these entities had nearly 4,000 employed and af? liated physicians, who annually treated a million patients from throughout Georgia and beyond. The patients ranged in age from newborn to nonagenarian; represented all races, ethnicities, lifestyles, and economic conditions; and manifested every imaginable injury and disease. Paul ââ¬â like other board members and some in Maxââ¬â¢s management inner circle ââ¬â was applying constant pressure on Max to follow the example of others in the health care industry: Push ahead on standards and on the systems and processes to support them. We will write a custom essay sample on To Far Ahead of the It Curve or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ââ¬Å"Youââ¬â¢ve got all the hospitals doing things differently. Youââ¬â¢ve got incompatible technology thatââ¬â¢s held together by sweat and ingenuity and, possibly, prayer. Just do what other institutions are doing. Common systems, broad standardizationâ⬠¦ Itââ¬â¢s the competitive reality, and itââ¬â¢s the right long-term play! So, what the hell are you waiting for? But then the iced tea ized practices could have scary patientsafety consequences, and physicians had to be free to form their own judgments about which treatments were best for which patients. Lately, however, worrisome developments were eroding Maxââ¬â¢s con? dence that he could hold out against Paulââ¬â¢s brute-force prescription. Remember The African Queen? Days before, there had been a meltdown of the clinical information system at Wallis Memorial Hospital in Decatur. (Wallis was Peachtreeââ¬â¢s most recent addition. ) Since Max had been lunching with his chief information of? er, Candace Markovich, when the alarm came through to her PDA, he drove her over to Wallis to investigate. On the way, Candace reprised her concerns about ensuring uptime and performance quality across Peachtreeââ¬â¢s patchwork infrastructure. ââ¬Å"More and more, I feel like Humphrey Bogart in The African Queen, trying to keep the blasted engine running on the boat,â⬠she said. ââ¬Å"So much of our energy and budget goes into just treading water. And the more we grow, the worse it gets. â⬠At Wallis, Max saw cold panic on the faces of the IT staff as they rushed around trying to repair and reboot the system. Doctors and nursing supervisors stood around looking helpless or angry, sometimes a mix of both. Clinicians, having ? nally been persuaded to use information technology as a primary tool in delivering care, now depended on it to work reliably. When it didnââ¬â¢t cooperate, they ââ¬â and their patients ââ¬â were basically screwed. Now Max witnessed the routine nightmare that many doctors recoiled from. Talented, hardworking, highly paid people were being kept from doing their jobs by the too-unremarkable failure of what had become an indispensable tool. Although everyone in IT was working diligently to ? x the problem, diligence wasnââ¬â¢t enough to keep disgust at bay. Wherever Max looked, he saw pain. ââ¬Å"Youââ¬â¢ve got incompatible technology thatââ¬â¢s held together by sweat and ingenuity and, possibly, prayer. Just do what other institutions are doing. Common systems, broad standardization. â⬠of Wyndham Trust, the regionââ¬â¢s leading retail bank and mortgage lender. Having overseen Wyndhamââ¬â¢s rapid growth through mergers and acquisitions, he was an avid believer in brute-force standardization. His management team had honed the art of isciplined conversion, changing everything from signage to systems and processes in very short order, ââ¬Å"like ripping off an adhesive bandage. â⬠Squash courts werenââ¬â¢t the only thing vanishing from Maxââ¬â¢s universe. So was a comfortable management consensus about Peachtree Healthcareââ¬â¢s long-term aims and how best to John P. Glaser is the chief information of? cer for Partners HealthCare System, in Boston; a senior adviser to the Deloitte Center for Health Solutions, in Washington, DC; and president emeritus of the eHealth Initiative, whose mission is to improve the quality, safety, and ef? iency of health care through information and IT. He is a coauthor of Managing Health Care Information Systems (Jossey-Bass, 2005). arrived, and Max used the interruption as an excuse not to answer Paulââ¬â¢s question. Theyââ¬â¢d been having this conversation for several months ââ¬â sometimes informally, other times in full board or committee meetings. Max listened, to a point. Eventually, he always fell back on his clinical experience. ââ¬Å"You can standardize the testing of ball bearings for manufacturing defects,â⬠he said. But as far as I know, you canââ¬â¢t ââ¬â at least not yet ââ¬â standardize the protocol for treating colon cancer. â⬠As a physician, Max believed that the last word in all matters of patient care should rest with the doctor and the patient. But as a CEO he believed in best practices. So his compromise position was to favor selective (Max called it ââ¬Å"surgicalâ⬠) standardization. Indeed, many areas of clinical treatment ââ¬â immunizations, pharmacy record keeping, aspects of diabetes care ââ¬â could safely be standardized around best practices over which there were few disagreements. In other areas, though, standard- 30 Harvard Business Review | Julyââ¬âAugust 2007 | hbr. org And yet Max was also that rarity in medicine ââ¬â a physician leader who recognized and embraced the value in technology. An early enthusiast of telemedicine, he had participated in longdistance, computer-assisted research conferences and consultations on behalf of his own and other doctorsââ¬â¢ patients. He had easily been converted to the view that computerized, consolidated patient records were vastly superior to manila ? le folders scattered throughout various specialistsââ¬â¢ of? es, subject to eccentric clinical and record-keeping habits. As CEO, he had shown consis- tent leadership in visibly championing IT-based innovation. And he enjoyed a close, positive working relationship with Candace. Even so, all he was hearing from Candace lately was that the IT infrastructure was consuming so much maintenance energy that further technical innovation was becoming a luxury, an afterthought. At Wallis, Max had gotten to see the nature of the problem up close and personal. Luckily, the situation ended up being resolved without major consequences to patients ââ¬â this time. But Max was now convinced that something urgently needed to be done. The African Queen was headed toward the rapids. Medicine Is Different The day after the squash match, Max sat in a budget meeting in his of? ce attended by Candace and Peachtree CFO Tom Drane. Max wanted to know what it was going to cost to rearchitect technology across all of Peachtreeââ¬â¢s facilities. Candace and Tom cataloged the results of a request for information Candace had put out earlier in the year.
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